Following Motorola, Gionee and Xiaomi, Asus recently announced that it is joining ” Make-in-India” campaign. The Taiwanese smartphone and PC maker announced that it has partnered with Foxconn to begin local manufacturing of smartphones in Sri City, Andhra Pradesh. Asus will start the manufacturing with Zenfone 2 Laser followed by Zenfone Go, aims to manufacture 1.5 lakh smartphones per month by the end of the current financial year which will account for almost 80 per cent of sales in India. Zenfone 2 Laser, the first smartphone that will be manufactured in India and the entire Zenfone 2 series received great response in India because of its massive features and value for money.
“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market. The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price. We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury.” said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India.